Persuasion techniques in B2B lead generation

Course trainers have experience in B2B solution selling, in setting up and achieving double digit growth for start-ups in IT, logistics and supply chain industries such as: Auer Packaging Germany, CHEP and Brambles at CEE, European and worldwide scale.

Event is dedicated for business professionals that want to improve business verbal and written communication tools in lead generation. 

Main topics covered by current lead generation masterclass are:

- Building value proposition, key element for a clear integrated business communication

- Basic NLP principles applied in sales and negotiation 

- Main Robert Cialdini principles applicable in solution selling